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Türkiye’s Most Comprehensive and Widely Reached Addiction Prevention Program

Addiction continues to pose a growing threat to people of all ages, taking on new forms and affecting wider segments of society. Supporting young people through preventive and protective initiatives and raising awareness both within schools and across the nation  about the harms of tobacco, alcohol, substance, technology, and other addictions has become more critical than ever.

Since 1920, the Turkish Green Crescent Society has been at the forefront of addiction prevention efforts. Drawing on scientific best practices and addressing gaps in existing prevention initiatives in Türkiye, Green Crescent developed the Green Crescent Addiction Prevention Training Program (TBM) a comprehensive, community-based approach that unites school- and family-oriented methods to mobilize all segments of society in addressing addiction. 

Aligned with Türkiye’s social structure, educational priorities, and existing education system, Green Crescent Addiction Prevention Training Program (TBM) was implemented as an effective, action-oriented plan for addressing addiction. The program aims to raise awareness about addiction among children and youth in Türkiye, with the ultimate goal of helping them lead safer and healthier lives.

This universal, evidence-based training program is designed to minimize the risk of developing addictive behaviors. Through TBM, Green Crescent seeks to raise awareness across society particularly among children and youth about the harms associated with tobacco, alcohol, substance, and technology addiction, and to prevent these behaviors through knowledge and awareness. 

For the first time in Türkiye, a program addressing addiction on such a large scale has been implemented. Developed with input from field experts, the TBM was designed to be applicable across the entire country, in line with Türkiye’s sociological characteristics, needs, and education system.

All training materials used in the program were prepared by a professional team, including the Green Crescent Scientific Committee, through a scientific and evidence-based approach. The content is modular and tailored to each age group. TBM also employs innovative educational tools to effectively engage children and youth through both in person and digital learning environments, supported by books and interactive materials.

Key Highlights

By the Numbers – TBM at a Glance

10 million students reached, 3 million adults reached

3 million
Adults
10 million
Students
800+
TBM Trainers Trained
33 bin+
TBM Implementers Nationwide
History

TBM Milestones:

2014-2022

2014
2015
2016
2017
2018
2019
2020
2022

2014

Development of the first TBM materials.

2015

Protocol signed with the Ministry of National Education (MoNE); trainer training launched; e-learning infrastructure established.

2016

Training of 32,000 implementers.

2017

Trainings with the Ministry of Family, the Ministry of Youth & Sports, the Ministry of Defense, and the Presidency of Religious Affairs.

2018

Trainings with the Ministry of Health. Launch of the International TBM implementer trainings.

2019

Translation of TBM materials into English, French, Arabic, Russian, Kazakh, and Bosnian. Integration into the Education Informatics Network (EBA) system.

2020

TBM program revised and digital content renewed; recognized as a “Good Practice Example” in the EFQM Excellence Awards.

2022

Completion of revisions and nationwide dissemination by trainers.

Target Audience

Developed in partnership between the Green Crescent and the Ministry of National Education, the TBM program primarily focuses on children and youth while promoting awareness across society at large. Its educational materials are designed for different age groups according to their developmental stages, under the guidance of the Green Crescent Scientific Committee.

 The scientifically grounded training materials have established a common national framework for addiction prevention in Türkiye and have been accredited as an official education program by the High Council of Fight Against Addiction.

Global Outreach

TBM training materials have been translated into eight languages to expand the program’s reach internationally:

Turkish
English
Arabic
French
Serbian
Bosnian
Kyrgyz
Azerbaijani
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